Roo-farshi Project


Growing up in the United States as an Iranian American was a turbulent ride. As a child I refused to speak anything but english, and the political climate in the US made me want to hide my ethnic identity throughout middle and high school. At university I made friends with other Iranian Americans and the road to appreciatively accepting my roots began. I was intrigued by the poems of of Hafez and the traditions of shab-e-yalda. In 2019, I went to Iran after almost a decade, and I had the honor of celebrating my 30th birthday with family that lives there. And although distance has always been a hurdle in deepening our relations, being with them made me feel at home - despite being across the world in what for me is a very foreign environment.

One day my cousins, Nastaran and Yasi, took me to Jomeh Bazaar - a market that is held only on Fridays in downtown Tehran. We moved with the crowd of people, the space so tight that it was nearly impossible to move in any other direction. My cousin Yasi was taking us to her roo farshi seller. Roo farshi are a handwoven thick wool sock. The gentlemen selling them said they were made by women living in the north of Iran. We each bought a couple pairs, and came home joyfully exited to wear them.


I came back to the United States after that trip re-energized with the love of my Iranian family and for the beauty of the country. Each time I wear my roo farshi I am reconnected to the place my parents called home and I am reconnected to the sacredness of my roots. I share this gift of roo farshi with you, as a reminder of the journey of walking deeper towards understanding our roots and building connections across our identities. 

If you're interested in purchasing a pair visit our etsy store (coming soon!).